Environmental awareness has been increasing year after year until it has become a social concern and all industrial sectors have undertaken – or are beginning to undertake – the search for more sustainable production models to leave the smallest possible footprint on the planet.
Perhaps there is no need to explain why sectors related to electricity, food or transportation should adopt more sustainable methods, nor do we need to think about it much when we talk about textiles, cosmetics, technology or automotive companies. But there are others where this explanation is not so obvious and a clear example of this is the film industry.
The demand for series and movies is increasing, which means that the film industry can become an excellent channel for transmitting messages about sustainable behavior and raising awareness among the population. In fact, in advertising, brands are beginning to demand certain sustainability criteria in their filming. And in some countries, there are even sustainability technicians whose job is to advise producers on how to make film “green” shoots. How? By reducing electricity consumption, recycling sets, optimizing transportation during filming and eliminating single-use plastics.
In Spain, one of the great references of this new cinematographic “green wave” is Another Way Film Festival, an initiative of the non-profit association Another Way, created to inform, educate and raise awareness about the climate crisis through culture, especially cinema. As agents of change, at Old Surfer we support and encourage the activity of this great team that works in alignment with the United Nation’s SDG 12 (Responsible Production and Consumption), 13 (Climate Action) and 17 (Partnerships to Achieve the Goals) of the UN Agenda 2030 for building a better world.
In addition to screening films related to sustainable development, the festival offers training courses for directors concerned about the environment along with talks, workshops and contests. Check them out! And enjoy the 7th edition of the sustainable progressive film festival from October 21 to 28, 2021.