DIAGEO
Deliverables
- Digital Strategy
- Social Media
- Facebook App
- Digital Experience
We Transformed A Scotch Whiskey On The Flag Of Latin Celebrations.
We challenged Old Parr’s consumers to enjoy more of their time. That’s why we created a Facebook app and a digital experience that invited users to question whether the time they spent enjoying could be greater, through “the other side of their résumé.”
Challenge
How to create an experience in Social Media to help the consumer find new instances of consumption with Old Parr?
Solution
We created a social media experience through an app where we take our consumers to enjoy activations in the best locales in Costa Rica.
RESULTS
3
We tripled the organic reach of the brand
14
People participated
2
We doubled the Facebook community of the brand in Costa Rica
