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Tourism closer to sustainability

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There are always more and more places around the world betting on sustainable development, of the environment and also of the local population, and these places are putting efforts every single day in getting better because so far, a 100% sustainable place does not exist.

Green Destinations organization has the goal of giving recognition to the destinations that are working hard to improve tourism to a more sustainable and responsible industry, and at the same time, they create attractive experiences for visitors to share, and with that, they try to put their story of good practices in the spotlight.

Every year, Green Destinations elaborates the list Sustainable Top 100. Last March, the 100 winners of 2020, are competing in a new ranking: the best cases of success related to sustainability, divided into six categories.

After evaluating the efforts made by each territory, such as environmental protection, innovation, energetic transition, or the impact of tourism in the local economy, the winners of the category “Success Stories or Good Practice Stories” were announced at the ITB in Berlin, celebrated from March 9th thru 13th. As a new feature, the category “People’s choice” was included, and participants took the place of the jury.

From each category, organized according to the impact of the story in the community, the culture, the environment, the tourism, and even COVID-19, three destinations were selected in first, second, and third place.

We now show you the first place winners from each category:

Category: Communities & Culture


In the Year 1649, an iron Factory named Fiskars, where knives, scissors, and other products were produced until the ’80s of the last century. For more than 300 years Fiskars employed blacksmiths and boiler workers from Finland and also foreigners, a reality that set the alarms off when the company was relocated. The company’s CEO and managing director, Ingmar Lindberg, decide to invite professional artists, to live and work in the village, giving a new life to the workshops, studios, and apartments. Such was the success that by 1994 the first art exhibitions were organized, and years later, the Cooperative of Artisans, Designers, and Artist in Fiskars (Onoma) was formed.

The expositions attracted tourists that were amazed by its rural charm, currently reaching 200.000 visitors every year. Also, every year events and festivals are organized in order to promote art and design, and also, anyone who wishes to start a business in Fiskars must go thru a process of selection and must execute an agreement based on equitable distribution of the benefits of tourism.  

Category: ITB Earth


In the province of Palena, there is a village called “Big River”, Futaleufu in Mapudungun language, surrounded by natural attractions that are difficult to access. Because of the geographical isolation and reduced number of inhabitants, it was necessary to develop a comprehensive waste management program that nowadays is an example of sustainability. Back in 2012, the first steps were taken in order to achieve urban waste management and, they also starting projecting how the city would work after implementing waste segregation into three categories, following the example of Esquel, a neighboring city in Argentina.


In 2016 a plan was implemented: door-to-door differentiated collection in 1.000 homes. For the execution of the project, the consulting company was hired, they were in charge, during one year, of providing containers, realizing information campaigns, and organizing environmental education activities. An effort that helped maintain natural areas free of pollution, especially the Futaleufu and Espolon rivers, which are the main attractions of the area.

Category: Nature & Ecoturism


This land, situated at the southwestern end of the Kotor bay, used to be a salt flat, and it was a stable source of livelihood for the local population. Several hundreds of families used to live off the salt, until the production stopped and Solila was forgotten, Tivat then became a landfill and also a natural area in equal parts. Nature flourished and the area started to be seen as a refugee for different animal species, it became one of the most important habitats for birds and halophytic vegetation in this territory.


Management tasks transformed the coastal environment into an attractive getaway to nature near to the city of Tivat, with walking trails, hides for bird watching, and information panels about the natural and cultural values of Solila. After years of work, they have been earning conservation certificates and Green Destinations recognizes their leadership in the utilization of tourism potential for the conservation of nature.

Category: Islands and Seaside


It stands out for being one of the places with the clearest sky in the world, thanks to its location in the middle of the Pacific Ocean, but also thanks to the efforts to fight against light pollution. They have been working, for years now, in protecting their natural and cultural values, as well as in managing carbon emissions and waste. However, the sky was the only component that was not officially recognized for its natural and cultural values even though the stars and the moon have a long story related to the navigation and the life of their inhabitants, influencing the culture, the environment, and even health matters.

Light pollution affects negatively the night sky and the wildlife and, facing this reality, they tried to ensure a sustainable future for their sky the same way they did with their land and water, by protecting birds and insects, preserving cultural astrology stories for future generations and an innovative job opportunity thru night sky tourism.

Category: Covid & Tourism


They developed a plan to improve the entertainment industry affected by the pandemic. They focused on educating tourists and residents of the most crowded spots and offer less packed options therefore safer.

The operation is really simple and result seem very hopeful: several experts are in charge of updating the state of the destinies according to the occupation in commercial areas, attractions, and urban center. This can be checked online on a map with a color code: green means quiet, orange is normal, and red is crowded, this information is offered to visitors to help them plan their trip.

Category: People’s Choice


It has unique beaches and a great location, however, the number of tourists that visit every year made them reconsider the business model for entertainment. They created an environmental awareness plan with the goal of improving the condition of their waters.

The Bodrum City Council carried out studies and detected that the level of pollution of the seas, especially where tourist ships dock, has dramatically increased during the last few years. Additionally, the loss of biodiversity and the increase of marine debris is clear.

That’s why for the first time, they initiated a clean-up campaign of the seabed under the slogan “Blue is the best color for the sea”.

Rocket falls into ocean

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Garbage doesn’t go into the oceans

During the first days of May 2021 the whole world was captivated by the news of an out of control rocket re-entering Earth’s orbit. This fact was the main topic of conversation in hundreds of countries around the world. Projections of where and how a rocket of more than 20 tons would make contact with Earth had the world’s population in suspense for days.

When it finally made contact with Earth by falling into the Indian Ocean, we observed something with which we don’t agree. The media in many countries interpreted the fact of falling into the sea as a positive event which did not harm anyone.

At Old Surfer we are very aware of the consequences that human waste has on the marine world. Pollution and waste generated by the trash we throw into the sea affects the lives of thousands of species, including our own.

That is why a few days after this happened we decided to make this video, sharing our point of view regarding the gravity involved in seeing our oceans as places where we can throw away anything without consequences. Because #OceanDayIsEveryday and we must understand that garbage doesn’t go into the oceans.

Music: Provided to YouTube by TuneCore Wonder · Generdyn


Tri Marine + OldSurfer We are on the same ship.

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We are very proud to officially announce the beginning of our relationship with Tri Marine, the world leader in sustainable tuna. After competing with four US agencies, we won the opportunity to work with Tri Marine. Yes! A sustainable company both in the ocean, and in the most distant communities of the world. A true lighthouse for people like us who work day by day as agents of change.

Today we are creating a big new wave with Tri Marine, a pioneering company, which has been in the fish business since 1972, innovating and bringing together a wealth of knowledge, relationships and experience. A dedicated team of industry experts with offices around the world.

Old Surfer -the full team- is more than happy and excited to be working with a brand that believes and works in the same way as we do: “Sustainability means more than just protecting fishery resources. It is also about our communities.”

It’s not about words, it’s about actions with the highest positive impact: “Tri Marine is implementing industry-leading sustainability policies that emphasize collaboration with a range of stakeholders in the private, public and non-profit sectors.”

We are Old Surfer and yes!, they’re the perfect partner for us in order to maximize our efforts in sustainability. “Tri Marine sources and promotes responsibly caught products – those from abundant fish stocks, caught in ways that minimize ecosystem harm.”

Tri Marine’s activities include fishing, trading, processing and marketing with global offices and operations.

Welcome Tri Marine, thank you for trusting us.
Now we are on the same ship.

Old Surfer.
Sustainability Unlocked.

The first egg with the UN seal

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The first egg with the UN seal deserves recognition.

Suddenly a wave takes us to Guatemala and from there we begin to create a new wave with one of our clients, one that fills our stomachs and hearts.

A bit of context: Guatemala faces two serious problems that determines its present and blocks its future. On one hand, it is one of the countries most affected by climate change at a global level and on the other, there is advanced child malnutrition. Starting with this reality and as if it was in a superhero movie, Granjazul appears – a poultry company that more than 50 years ago imagined a 100% Guatemalan farm that is capable of producing the freshest and highest quality eggs.

Granjazul Plus

Today, exceeding that dream, Granjazul is determined to work for more: to achieve zero hunger in Guatemala and we have what we need to achieve it. Granjazul is already on the sustainable path of solutions using a process where everything is recycled and regenerated to create an egg enriched with Iron, Zinc, Selenium, Vitamins A and D, in order to deliver the most complete and healthy solution naturally. It is something that can only be achieved by beginning with the nutritious care and feeding of chickens, before they begin to produce eggs.

With such a powerful egg and a brand that dared to dream, the Old Surfer team developed with Granjazul a strong strategy of a sustainable circular economy, thus sealing our commitment in three key pillars to help solve the problems of Guatemala which are malnutrition and climate change. The three pillars of the SDG objectives according to the UN are: first and most important is Zero Hunger involving human and animal nutrition. The second is Health and Wellbeing and the third is Responsible Consumption and Production.

Thanks to actions throughout the production chain and under the highest international quality standards, we can proudly say that we are the most important and healthy source of protein in Central America and we are supported by the UN global pact.

Of course, being the first egg with the seal of the UN global pact is already a prize but it deserves to be news. An achievement like this leads us to believe that Granjazul deserves recognition as an agent of change in the next Latin America Green Awards. We will present this case of sustainability as an example of revolutionary work in the industry. The case will be presented to a jury of specialists in the Communication category, which focuses on SDG 2 Zero Hunger and SDG 12 Responsible Consumption and Production.

Welcome to the Eggvolution.
Old Surfer
Sustainability unlocked
#granjazul #huevosgranjazul #laHuev

2. Mini Micro Deluxe ECO


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Always moving, like waves

We are constantly looking for new forms of knowledge, always trying to be at the forefront of sustainability. We are interested in brands, especially the ones that day after day work hard to include products or concepts that are sustainable from the root. No matter how big or small, each and every company has its place and can be equally memorable.

Design, cooperation, and sustainability
This is enclosed in the Green Product & Concept Award 202, an international contest that takes place annually since 2013, where sustainable and innovative products and services compete. In addition to that, this is also considered a platform for networking. It is directed toward established companies and also new ones.

This year, the main topic is “Future Town”, it is about a new life and a sustainable lifestyle.

As a new feature this year, new concepts presented by students, start-ups, will be awarded. #greenproductaward The goal of this award is to create a group of ecologic solutions for consumers and buyers, to give visibility to the products, and help the producers with marketing.

We want to give visibility

We selected 3 competitor brands that we consider should be awarded.

1.Ecological Meeting Place Finder – Germany

Reduces CO2 footprint by 40%. SDG 13 – Climate Action

Participant’s mobility and accommodation represent 85% of the CO2 footprint of every event; by smartly selecting meeting place and time, participants’ trips can be optimized in order to reduce the total footprint even by 40%. Company: CONVIEN GmbH

2.Mini Micro Deluxe ECO – Switzerland

This Kids’ Scooter is made of oceanic recycled plastic. Complying with the SDG 12 – Responsible Consumption and Production.

Every year, approximately 640.000 tons of fishing nets and other equipment are left in the ocean. Part of this waste is collected in landfills and recycled later. We use this material to manufacture our kids’ Micro sustainable scooters. The platform and the brake of the Mini Micro Deluxe ECO are made of recycled fishing nets and other plastic waste.

Company: Micro Mobility AG

3.Eucalyptus Bedding – Germany

Top-quality sustainable eucalyptus bedding. Complying with the SDG 12 – Responsible Consumption and Production.

100% socially fair, produced in Europe with 95% less water and 30% less energy.

Company: OOMAY Home UG

3. Eucalyptus Bedding - Germany

These are only a few examples of sustainable brands or companies that deserve to be awarded.

We already voted!

Digital Ceremony

You will be able to witness the live event on April 14th at 19:00 hrs.

1,461 participants from 51 countries have enrolled for the Green Product & Concept Award 2021. Under design, innovation, and sustainability aspects, the best 100 products for today and 100 concepts for tomorrow. The winners will be announced, they were selected by an international jury in 12 categories and others were selected by public vote.

If you are not able to follow the digital ceremony, visit our Instagram account @oldsurfer_ and we will add posts of the winners in our stories on April 16th.