Old Surfer proudly supports the Terra Carta from HRH the Prince of Wales
But what does it mean?
The Terra Carta provides a roadmap to 2030 for businesses to move towards a more ambitious and sustainable future: one that will harness the power of Nature combined with the transformative power, innovation and resources of the private sector. The global business proposition outlines ten areas for action and comprises of nearly 100 actions for business as the basis of a recovery plan that puts Nature, People and Planet at the heart of global creation.
About the Terra Carta
Deriving its name from the historic Magna Carta, which inspired a belief in the fundamental rights and liberties of people over 800 years ago, the Terra Carta aims to reunite people and planet by giving fundamental rights and values to Nature, ensuring a lasting impact and tangible legacy for this generation.
In the words of HRH the Prince of Wales:
“The ‘Terra Carta’ offers the basis of a recovery plan that puts Nature, People and Planet at the heart of global value creation – one that will harness the precious, irreplaceable power of Nature combined with the transformative innovation and resources of the private sector.” HIS ROYAL HIGHNESS THE PRINCE OF WALES
But what does it mean for us at Old Surfer?
It’s a clear sign that we’ve been on the right path since establishing our purpose: unlocking sustainability in businesses, brands, companies and governments. It is an honor to be included among the 447 highest-level local and global companies dedicated to sustainability, including BANCO SANTANDER, BANK OF AMERICA, DIAGEO, IBM, L’ORÉAL, PEPSICO, SIEMENS, UNILEVER, XEROX. We’re equally dedicated to working locally in support of the United Nations SDG2 -Zero Hunger. In Guatemala, where the child malnutrition issue is serious, we’re working with Granjazul on a variety of projects, including helping to advance Granjazul Plus, a nutrient-enriched egg. Our purpose is unlocking sustainability, whether globally or locally.
There is no Planet B.
Based on our experience with the most diverse companies in the world, we have discovered the urgent need for sustainability to be taken seriously in all sectors, with its success depending on the consumer. For this reason, we feel very grateful and honored to be included in Terra Carta. This recognition validates the path we’ve been on locally and globally, surfing the most rewarding wave of all, which is sustainability.