From “Homo-habilis”
to “Sustain-abilities”_

 The most comprehensive
global inquiry
on consumer
behavior and sustainability.

A wave that has already reached FORBES!_

Old Surfer
Sustainability Unlocked

Sustainability Waves_

Find out the interviews
to the most innovative
change agents.

#SmileWithYourEyes
& Granjazul_

Finalists in the Premios Latinoamérica Verde,
the Oscars of Sustainability.

LEADING

THE CHANGE_

WE EXIST TO UNLOCK THE INHERENT SUSTAINABILITY
POTENTIAL IN BUSINESSES AND BRANDS_

SUSTAINABILITY
UNLOCKED_

LOOK INSIDE

Sustainability is a broad term and goes far beyond climate change; in fact, the UN sets out 17 different ways to be sustainable, according to the Sustainable Development Goals (SDGs).

At Old Surfer, our purpose is to unlock sustainability in any of its dimensions, making it easier and more effective based on our experience of more than 20 years in the FMCG market and other industries.

LOOK INSIDE

Today we focus our efforts, expertise and enthusiasm on generating a collective behavioral change. To achieve this, we have created a laboratory of ideas based on the “NUDGE” model, experiences that involve consumers and brands as active agents of change in the transformation. It is a method based on insights from our consumer panels, a global study with more than 5000 interviews that provides us with exclusive information on consumer behavior in relation to sustainability and the 17 UN SDGs.

CHANGE AGENT_
OUR STORY_

WITH THE SOUL OF A SURFER, WE HELP BRANDS AND COMPANIES UNLOCK THEIR POTENTIAL TO CONTRIBUTE TO HUMANITY.


WE UNDERSTAND THAT DRIVING TRANSFORMATION MEANS CREATING WAVES AND NOT JUST RIDING THEM.

FRESH FROM
THE BLOG_

OLD SURFER
IN NUMBERS

1

We started consulting on the Circular Economy and got results: our client’s eggs are the first to get first UN Global Compact nutritional seal

15

Our Ocean Day #WeWereFish campaign reached more than 15MM, involved 50 influencers around the world, and became the first and second search on Google and YT, all achieved 100% organically

5

Qualitative interviews on sustainability issues with consumers from 10 countries

20

As Agents of Change in America and Europe, we draw on more than 20 years of experience with consumers, brands and companies

1 of 3 x 2

We are one of three companies awarded for two projects in the Premios Latinoamérica Verde 2021 “the Oscars of sustainability”. One is in Communication and the other is in Human Development/Health.

1

We are responsible for the digital communication of the largest women's race in the world

OUR BELIEFS_

01

SUSTAINABILITY
IS A
MINDSET

Perfection is not attainable in sustainability; there will always be innovations to consider and incorporate. We help our clients unlock the sustainability mentality step by step.

02

PURPOSE
IS
DIRECTION

An aligned company can deliver objectives efficiently, both externally and internally. We help our clients build strong and actionable purposes that can engage and unlock sustainable behavior in both employees and consumers.

03

CIRCULARITY
IS OUR
WIN-WIN STRATEGY

Our world’s resources are finite. By breaking the take-make-waste model, we help our clients understand the best way to unlock potential while benefitting society and the environment.

04

BEHAVIOUR
CHANGE
IS DOABLE

We help our clients identify relevant areas needing transformation in behavior. We then identify them the small actions to take that unlock massive change.

05

OPPORTUNITY
IS A
CHOICE

We unlock opportunities that others see as difficulties. This is how we guide our clients through sustainability.


JOIN US AS AN AGENT

OF CHANGE.

OLD-SURFER

LOOK INSIDE_

WE ARE OLD SURFERS_