CHANGE
WE EXIST TO UNLOCK THE INHERENT SUSTAINABILITY
POTENTIAL IN BUSINESSES AND BRANDS_
SUSTAINABILITY
UNLOCKED_
LOOK INSIDE
Sustainability is a broad term and goes far beyond climate change; in fact, the UN sets out 17 different ways to be sustainable, according to the Sustainable Development Goals (SDGs).
At Old Surfer, our purpose is to unlock sustainability in any of its dimensions, making it easier and more effective based on our experience of more than 20 years in the FMCG market and other industries.
LOOK INSIDE
Today we focus our efforts, expertise and enthusiasm on generating a collective behavioral change. To achieve this, we have created a laboratory of ideas based on the “NUDGE” model, experiences that involve consumers and brands as active agents of change in the transformation. It is a method based on insights from our consumer panels, a global study with more than 5000 interviews that provides us with exclusive information on consumer behavior in relation to sustainability and the 17 UN SDGs.
OUR STORY_
WITH THE SOUL OF A SURFER, WE HELP BRANDS AND COMPANIES UNLOCK THEIR POTENTIAL TO CONTRIBUTE TO HUMANITY.
WE UNDERSTAND THAT DRIVING TRANSFORMATION MEANS CREATING WAVES AND NOT JUST RIDING THEM.
FRESH FROM
THE BLOG_
OLD SURFER
IN NUMBERS
1
We started consulting on the Circular Economy and got results: our client’s eggs are the first to get a UN Global Compact nutritional seal
15
Our Ocean Day #WeWereFish campaign reached more than 15MM, involved 50 influencers around the world, and became the first and second search on Google and YT, all achieved 100% organically
5
Qualitative interviews on sustainability issues with consumers from 10 countries
20
As Agents of Change in America and Europe, we draw on more than 20 years of experience with consumers, brands and companies
1 of 3 x 2
We are one of three companies awarded for two projects in the Premios Latinoamérica Verde 2021 “the Oscars of sustainability.” One is in Communication and the other is in Human Development/Health.
1
We are responsible for the digital communication of the largest women's race in the world
OUR BELIEFS_
01
SUSTAINABILITY
IS A
MINDSET
Perfection is not attainable in sustainability; there will always be innovations to consider and incorporate. We help our clients unlock the sustainability mentality step by step.
02
PURPOSE
IS
DIRECTION
An aligned company can deliver objectives efficiently, both externally and internally. We help our clients build strong and actionable purposes that can engage and unlock sustainable behavior in both employees and consumers.
03
CIRCULARITY
IS OUR
WIN-WIN STRATEGY
Our world’s resources are finite. By breaking the take-make-waste model, we help our clients understand the best way to unlock potential while benefitting society and the environment.
04
BEHAVIOUR
CHANGE
IS DOABLE
We help our clients identify relevant areas needing transformation in behavior. We then identify them the small actions to take that unlock massive change.
05
OPPORTUNITY
IS A
CHOICE
We unlock opportunities that others see as difficulties. This is how we guide our clients through sustainability.
”
JOIN US AS AN AGENT
OF CHANGE.