Sustainability is a broad term and goes far beyond climate change; in fact, the UN sets out 17 different ways to be sustainable, according to the Sustainable Development Goals (SDGs).
At Old Surfer, our purpose is to unlock sustainability in any of its dimensions, making it easier and more effective based on our experience of more than 20 years in the FMCG market and other industries.
Today we focus our efforts, expertise and enthusiasm on generating a collective behavioral change. To achieve this, we have created a laboratory of ideas based on the “NUDGE” model, experiences that involve consumers and brands as active agents of change in the transformation. It is a method based on insights from our consumer panels, a global study with more than 5000 interviews that provides us with exclusive information on consumer behavior in relation to sustainability and the 17 UN SDGs.
We are one of three companies awarded for two projects in the Premios Latinoamérica Verde 2021 “the Oscars of sustainability”. One is in Communication and the other is in Human Development/Health.
Perfection is not attainable in sustainability; there will always be innovations to consider and incorporate. We help our clients unlock the sustainability mentality step by step.
An aligned company can deliver objectives efficiently, both externally and internally. We help our clients build strong and actionable purposes that can engage and unlock sustainable behavior in both employees and consumers.
Our world’s resources are finite. By breaking the take-make-waste model, we help our clients understand the best way to unlock potential while benefitting society and the environment.
We help our clients identify relevant areas needing transformation in behavior. We then identify them the small actions to take that unlock massive change.
We unlock opportunities that others see as difficulties. This is how we guide our clients through sustainability.
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